BusinessWeek, Comcast, Zappos -- Twitter... Who am I to miss the boat?
I've completed my due diligence on Twitter, but why should you care? Possibly because I'm a bit like you: I'm not really an earlier adopter; I have too much to do already; I am willing to try things out, but they need to make my job or life easier. In the case of Twitter, I've been interested in possible organizational uses. The following describes how I came to the conclusion that Twitter can have value for me. Hopefully this assessment will save you time and provide a valuable idea or two. Steps I took in my due diligence:
- Twice I've done posts (Twitter & Zappos, Microblogging at Work) focused on Twitter, pushing myself to come to understand what just seemed like group "texting."
- I've mentioned Twitter in a variety of other posts - largely where I've been thinking out loud about how Twitter might have value to teams and/or whole organizations.
- Read "twitter means business" by @jojeda (aka Julio Ojeda-Zapatta).
- Read the BusinessWeek article on how Comcast is supporting their customers with Twitter -- great article, puts a human face on the process, ironically.
- I "followed" Shel Israel via Twitter for a couple of days. His list of global companies using Twitter to reach out, listen in, train, and the like is a great window into company use. (I stopped following Shel just because he posts a bit too often for my narrow use - I'll read his blog instead.)
- I've checked into a variety of sites talking about "Best Uses of Twitter"
- And finally, I've been reading Twitter-focused blogs, like Twitterati, and have found interesting deep-value uses of Twitter. For example, today Scott Gilbertson writes in Wired, "Twitter, Yahoo Boss Mashup Yields Impressive News Search Engine" describing how Yahoo is using Twitter feeds to improve search results.