Three Talks You Won't Hear at TechCrunch Disrupt SF 2011
TechCrunch Disrupt SF 2011 starts today, but I don’t think any professors made the list of speakers. At least three of us submitted proposals. Professors Katerina Bezrukova, Chester Spell, and I thought that a short session of relative outsiders to the Disrupt entrepreneurial crowd would provide value. Take a look at our proposed topics (yes, professors can write very short proposals when constrained by a computer submission process) and let us know if you’d like to hear more.
Our responses to “Why do you want to present at TechCrunchDISRUPT? *100 words max.”
Groupon breaks social stigma of coupon use by manipulating perceptions of crowdbehavior. Zynga and Quora use reciprocity and escalation of commitment by having participants to invest in their creations - all based on behavioral science!
Google’s simple search page), supported through education (Evernote’s case examples, MailChimp’s Guides) or marketing (Apple’s FaceTime ads). I’d like to share with Disrupt attendees some simple strategies for being sure their innovations are understood and given the best shot at success.
What do you think? Should we try again? What other tech audience would gain value from discussions around these ideas?