Advice from Social Media Elite about Where to Spend Money
Erik Schonfeld summarizes the Abrams Research Social Media Survey (pdf) in his TechCrunch article Survey Of Insular Social Media Elite Says: Twitter Is Better Than Facebook For Businesses. As he notes, this is a biased population, but they are well informed about the features and how companies are using the tools.
Two key questions were:
1. Which social media service would you be most likely to pay for?
Facebook 32.2%
Linkedin 29.7%
Twitter 21.8%
YouTube 13.4%
MySpace 1.5%
Digg 1.5%2. What social media service would you advise a business pay for?
Twitter 39.6%
Linkedin 21.3%
YouTube 18.8%
Facebook 15.3%
Digg 3.0%
MySpace 2.0%
I’m a bit surprised about YouTube being below LinkedIn. I can see Twitter as gaining value for collaboration, same for Facebook or something like it. LinkedIn perhaps is gaining votes given the possibility of mining your network for leads, but that could also be their demise. YouTube is an open resource for training (see CommonCraft post) and video has its own unmined value.
Corporate Usage:
4. Which corporation has done the best job of using social media? (Respondents were asked to choose one; these were the most popular choices, ranked accordingly)
1. Zappos (online shopping site)
2. Obama (campaign and presidency)
3. CNN
4. Comcast (“Comcast Cares”)
5. Jetblue
6. Dell
7. Burger King
8. NPR
9. New York Times
10. Ford
Some of these firms are using social media for marketing, some for management, and some for both. Please see my prior posts on Zappos and the U.S. Government One, Two for examples and issues of organizational use of social media tools.
3 Responses
February 23rd, 2009 at 7:41 am
[...] money on social media — Terri Griffith, professor of management at Santa Clara University, shares some data from a social media survey which finds that Twitter is better than Facebook for [...]
February 23rd, 2009 at 9:26 am
[...] money on social media — Terri Griffith, professor of management at Santa Clara University, shares some data from a social media survey which finds that Twitter is better than Facebook for [...]
March 9th, 2009 at 1:57 am
Hello Terri,
The stats are wonderful for those who are stepping into Social Media Marketing. Two important things that I gained from your posts are -
a. Which media platform is the most popular and should be taken very seiously for the marketing efforts, &
b. Follow and learn from the strategies of the successful organizations.
This is a great post, thanks. For your readers, if some are planning to take a piece of this social media cake, may probably want to check our Brand Monitor Tool that can help you easily monitor your brand online and also streamline your marketing efforts.